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Heidi Lai

Product Designer

Hi, I'm Heidi Lai — a product designer specializing in creating transparent, user-centered digital experiences that drive measurable business results.

I specialize in streamlining workflows -delivering precision, scalability, and measurable impact for startups and enterprises alike.

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Isn't it time for your business to reach its apex? Your greatest success is just around the corner.

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors.

The Story of Vailu

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Infrastructure

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Technology

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Energy

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Logistics

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

Building & Architecture

Industries

Strategy

Describe the service and how customers or clients can benefit from it. It’s an opportunity to add a short description with relevant details, like pricing, duration and how to book.

Execution

Describe the service and how customers or clients can benefit from it. It’s an opportunity to add a short description with relevant details, like pricing, duration and how to book.

Led the integration of a new financial program for e-commerce digital pharmacies.

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Desig the Global Music Community Experience

Bridging the Gap Between Music Lovers and Artists: Connecting Artists with Opportunities

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Track documents easily in one central location

Presenting data visually can engage users and streamline tasks.

Data visualization
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Property Management App 

Enhance tenant-property manager communication and streamline property management processes through a digital platform, improving user experience and operational efficiency.

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More works

Besides those, I have other tasks that I would like to share with you.

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Redesign the"Payment" 

Make an effort to optimize and finalize the Mobile version

UNDER CONTRUCTION

Corporate website Landing pag Blog Social network E-commerce

Testimonials from my ex-colleagues and clients. 

Chris V.
Design Lead @ Cigna

Having managed Heidi over the course of this year, I can say that she is an incredibly thoughtful and talented UX designer. Haiyi approaches each project with an open mind, a thirst for understanding user problems, and a knack for navigating technical limitations.Haiyi possesses great understanding of best design practices, while continuing to develop her craft and skills everyday. Upon starting her position, she was quick to create collaborative relationships with her teammates and business partners, allowing her to hit the ground running.On top of that, she is a joy to work with. Her positive attitude and upbeat nature make her easy to talk with, collaborate with, and a pleasure to manage. I consider myself lucky to have had her on my team.

Edwin
Senior UX designer @ Cigna

By nature, Heidi posses the traits of a person that is genuinely empathic and curious. Traits that are required to become a great and wonderful user experience designer. This empathy and curiosity also carries over to the organization and teammates she supports. This guarantees that the users will be well represented as well as the organization’s business goals will be well understood and supported. Haiyi has lots to give to the organization that is willing to put their users first and truly create user-centric experiences.

Bruce W.
Software Engineer@Meta

Heidi has an excellent taste in design and style. Throughout all my interactions with her, I have found that she is a consummate professional and a delightful communicator. I wholeheartedly recommend her as a colleague and affirm that any employer who is seeking a UI/UX designer would be fortunate to have her on their team.Her design skills are evident from her website, which showcases numerous examples of sophisticated UI/UX design. The interfaces are intuitive, combining ease of use with a profound understanding of user needs and requirements. Moreover, the visual aesthetics of her work not only enhance the appearance but also contribute to a more engaging and immersive user experience.

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